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When I first encountered the title of this book on Amazon.com, I knew I just had to buy it. The reason for this? Because I grew up in little Italy, and in the "neighborhood" 48 years lived before I in moved to Sarasota, Florida late 1995.

"Memories of growing up in little Italy, NY - A Memoir by Guz Petruzzelli," is only 83 pages long, and perhaps a little pricey at $15.99. But apart from that, this book provides an accurate invoice, what it was like growing up in Manhattan's little Italy more that 50 years ago.

Petruzzelli is a few years older than I, and he grew in little Italy on Mulberry Street above Canal Street, while I only half a block south of the channel, one block west of Mulberry on Baxter Street raised. Believe it or not, are these neighborhoods in two fundamentally different; Canal Street is the dividing line. I remember many times crossing Canal Street and having to run for my life, not to a good beating from above Canal Street thugs to catch me a intruder on their sacred turf as. Good thing I was a fast runner.

Petruzzelli writes short chapters with titles like "Street Games," "hand-made scooters and cars", "the fire hydrant" and "Street Ball" as things were exactly parallel, a child, grow up than I in little Italy was. We often played the same games sometimes in the same places, but more.

Petruzzelli writes a chapter about "James Center," a youth centre on Hester Street, where I basketball and softball many times played. I remember the basketball court James Center short and narrow, with two beams, the hanging parallel ceiling out of a basket to the other, makes it impossible to shoot from any corner. Were only jump shots that were possible around the key.

But if Petruzzelli writes about neighborhood restaurants and specialty Luncheonettes, he lists differently are frequented as the people from below Canal Street. Petruzzelli mentioned restaurants Puglia's, Vincent's quiet bar, Angelo's and Grotta Azzura, all places where I occasionally ate. But he may fine restaurants like Forlini's mention Antica Roma, the lime House and Giambone's, which were the favorite of those who lived below Canal. He writes a chapter about Dave's corner, was a legendary eatery on the corner of Canal and Broadway, but thats the only eating place we both regularly visits. (There is an entire chapter in my novel big fat Fanny index creation which Dave's corner.)

Petruzzelli loses middle schools, high schools and parks, he visited me completely when he mentions. See "Grammar School," he lists 130 HP as the school that "too went all in the neighborhood." Simply not true for us who lived below Canal Street. Everyone I knew the Transfiguration grammar school attended at visit 29 Mott Street, which was a Catholic school that had a very small fees. If someone under Canal could not afford the fee went to PS 24, at the corner of mulberry and Bayard.

Petruzzelli mentioned hair high school in hell's kitchen as public high school "chosen most of his friends." Under Canal, which most of us went to Catholic schools such as cardinal Hayes in the Bronx, where I attended or LaSalle Academy, almost located in the neighborhood, 6th Street between second and Third Avenue. The public schools of choice for people below Canal Street was Seward Park high school, also close to the little Italy at Grand street close to Essex.

Yet the chapter, is this really me puzzles one entitled "plays in the parks." Petruzzelli Christie Street Park as the one mentioned hung he and his pals, but he does not even mention Columbus Park, on Mulberry, just one block south of the channel. Everyone I both up and down Canal Street knew Park hung in Columbus. We played cards on the numerous benches and baseball, football and basketball in the large concrete athletic field with hundreds of neighborhood played to people the League sports watch many of you from above Canal Street.

Such differences aside, "memories of growing up in little Italy, NY - A Memoir by Guz Petruzzelli" is a fine read. I only wish that the book was a little longer so Petruzzelli could places in little Italy which have included those of us at Canal Street visited also lived.

No mention of Columbus Park to little Italy in the 1950s and 1960s? This is almost like a book to write, not to mention stage of growing up in the South Bronx and Yankee.

In today’s world, more and more people are becoming more conscious of their environment. As a result, more businesses are adopting environmentally friendly business practices, like becoming a sustainable, green business. However, even with all the advantages of going green, there are many business owners who find it hard to adopt green practices, because of the costs needed to implement changes, such as reconstruction to their daily operations and alterations to products sold to the consumers.

What many don’t realize is that the benefits of green practices far outweigh the costs. Becoming a sustainable business can save money in the long run, create happier customers, and it contributes to a healthier planet.

Start Your Own Green Business

If you are planning to start your own green business, and don’t know where to start, you can begin by thinking about what you would like to change in your business. Starting your own green business requires a lot of thought and before you invest your hard-earned money, the following tips should be kept in mind:

Find your niche. The natural, organic lifestyle is becoming popular and offers a wide variety of products you can choose from, such as food, cosmetics, and cleaning supplies. But remember, choose the product that interests you best.

Get certified. Obtaining a certification from an independent third-party will boost your product’s image. This means that you can include the “ecolabel” of the certifying body on your product’s label and other marketing materials. This will attract green consumers.

Practice what you preach. If you are marketing your business as green, make sure that you are living a green lifestyle. This will show that you are socially responsible and will greatly affect your image to an environmentally conscious society.

Educate. You must understand the significance of your product and how it will benefit or help the environment. Once you fully understand everything about your product, you can effectively communicate the value of your product to the green consumers.

Get your customers to be your promoters. When your customers are happy with your product, they will share their good experience with others. The spreading of positive feedback about your product is not only good for your product image, but it will ultimately draw more consumers.

Find colleagues who share your passion. Colleagues who share your passion are more likely to support you in your business endeavors and help your business to blossom.

Join industry partnerships. The government sponsors partnerships and programs that aim to reduce the harmful effects of business activities on the environment. You can learn all the important things about having a green business through these programs. You can also connect with other businesses that promote environmentally-friendly products.

If you’re interested in adopting green practices, the government Web site, Business.gov, provides a guide to help businesses adopt green practices, listed below:

Follow the environmental regulations relevant to your business. Compliance creates two effects: it protects your business from fines and legal actions from the government and it protects the environment. Create a sound environmental management plan. Since you are now running a green business, creating an environmentally friendly and energy-efficient workplace is important to send your message across. An environmental plan will help you achieve this. Build green and install energy-efficient air-conditioning systems, appliances, etc.You can contract with an energy professional to help you manage your project. Buy green products. Green products are made from recycled materials, non-toxic, renewable, and recyclable. Also buy food that is locally grown and organic. Adopt energy-efficient practices. One of the most effective steps you can take to cut costs is to save energy.  You can help your employees conserve energy by providing them with energy-saving tips. Reduce, reuse, and recycle wastes. Money can be saved by reducing waste. You can also cut costs on raw materials, office supplies, and equipment. Some of the things that you can do to reduce waste are using recycled products, eliminating excessive product packaging material, and participating in recycling programs. Conserve water. Through conservation, you both save water and cut costs associated with buying, heating, treating, and disposing of it. Try to use water-saving equipment, and minimize discharges to sewer or waste water. Prevent pollution. Materials should be recycled and reused, vehicles must be properly tuned, all liquid chemicals must be stored in their proper places, and all wastes must be properly disposed. Create a green marketing strategy. Add “green” claims to your brand, and the growing number of environmentally conscious consumers will surely take notice. This is good for your image. Join industry partnerships and stewardship programs. There are several programs sponsored by the government that are designed to help the environment. Joining these programs will also create an opportunity for you to meet other green businesses in your industry.

Josh Harmatz is a seasoned veteran of the lending business and currently, is the Chief Operating Officer of Voyage Home Loans.

An honors graduate from the School of Business at Sacramento State with both a BS and an MBA, he believes his higher education is the cornerstone of his success.

He operates his mortgage business with the highest integrity and a strong work ethic, while building reliable relationships with all of his clients. He is committed to his vision of improving business operations through technology, education, and trust.

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